Jérôme Maxime A.
About Jérôme Maxime A.
Jérôme Maxime A. serves as the Head of Global CRM at Capital.com, where he focuses on enhancing customer engagement and revenue generation through effective CRM strategies. With over six years of experience in CRM marketing across various sectors, he has held multiple roles in leading companies such as INFINOX Global and Betway Group.
Work at Capital.com
Jérôme Maxime A. serves as the Head of Global CRM at Capital.com since 2023. In this role, he is responsible for creating, delivering, and optimizing initiatives that enhance the customer lifecycle. His focus is on accelerating active customer growth, re-engagement, and revenue generation. He develops and executes CRM communication strategies that effectively convey value propositions and key messages to users.
Previous Experience in CRM
Prior to his current position, Jérôme held various roles in CRM across different organizations. He worked at INFINOX Global as a CRM Manager for 5 months in 2021 and as a Senior CRM Executive for 9 months from 2020 to 2021. He also served as a CRM Marketing Manager at Oval Money for 11 months from 2022 to 2023. His experience includes roles at Betway Group and CMC Markets, where he focused on customer lifecycle marketing.
Background in Customer Engagement
Jérôme has a strong background in customer engagement and relationship management. He has leveraged his skills in online community management and online marketing to establish and maintain solid relationships with users. His experience spans over 6 years in CRM marketing, particularly in the fintech and trading sectors.
Education and Expertise
Jérôme utilizes online certifications to enhance the design and functionality of CRM channels and tools. His expertise in CRM marketing is complemented by his practical experience in various roles, allowing him to implement effective strategies that drive customer engagement and retention.
Experience in Diverse Industries
Throughout his career, Jérôme has worked in diverse industries, including fintech, trading, and entertainment. His early experience at The Walt Disney Company involved social media and customer service, which provided him with a foundational understanding of customer interaction and engagement strategies.