Luke Smith
About Luke Smith
Luke Smith serves as the Head of Product at Capital.com, where he leads cross-functional teams to improve customer experience and drive business transformations. With a background in product management and strategy, he has held various roles in notable companies, demonstrating expertise in innovation and customer-centric solutions.
Work at Capital.com
Luke Smith has served as the Head of Product at Capital.com since 2022. In this role, he leads cross-functional teams to enhance customer experience and implement business transformations. His focus is on creating customer-led propositions that challenge conventional practices and deliver measurable results.
Previous Experience
Prior to his current position, Luke Smith worked at eToro as a Product Manager for 10 months in 2021-2022. He also held the role of Head of Product at borofree for one year in 2020-2021. His experience includes serving as Head of Product Strategy and Customer Proposition at Finablr for 7 months in 2019-2020, and various roles at Elixirr, including Manager, Consultant, and Analyst from 2015 to 2019.
Education and Expertise
Luke Smith studied at Manchester Business School, where he earned a degree in International Management with a focus on Strategy, Leadership, Marketing, Accounting, Finance, and Innovation. He also studied at The University of Queensland, achieving a degree in Marketing Management. His expertise includes corporate venturing and start-up ecosystems, as well as employing design-thinking leadership to address complex challenges.
Methodologies and Leadership Style
Luke utilizes agile and lean start-up methodologies to drive product development and enhance business operations. His leadership style emphasizes design-thinking principles, fostering innovation, and solving complex problems. He focuses on creating customer-led propositions that aim to disrupt the status quo.
Early Career
Luke Smith began his career in various roles, including as a Senior Instructor and Assistant Store Manager at Diveworld in Australia. He also worked as a PADI scuba diving instructor at Crystal Dive Resort in Thailand and held an intern position at RMA Group. These early experiences contributed to his diverse skill set and understanding of customer service.