Anitra Fenderson
About Anitra Fenderson
Anitra Fenderson serves as the Director of Messaging Design, Development, and Innovation in Experience Design at Capital One, where she has worked since 2021. With a background in sales and marketing, she has held various roles in the industry, including positions at Media General, Inc. and Richmond Times-Dispatch.
Work at Capital One
Anitra Fenderson currently serves as the Director of Messaging Design, Development, and Innovation within the Experience Design team at Capital One. She has held this position since 2021, contributing to various projects and initiatives in Richmond, Virginia. Prior to her current role, she worked as a Senior Manager in the same department from 2017 to 2021. During her tenure, she facilitated the development and implementation of a new scoring rubric for contractor interviews, which included logic and scoring algorithms aimed at ensuring unbiased candidate evaluations. Additionally, she managed the recruitment and onboarding of 18 new designers in 2022.
Previous Experience
Before joining Capital One, Anitra Fenderson worked at Media General, Inc. as a Sales & Marketing Coordinator from 2001 to 2003. She also held positions at Richmond Times-Dispatch, where she served as an Internet Account Executive from 1999 to 2001 and as an Automotive Sales Assistant from 1998 to 1999. These roles provided her with a foundation in sales and marketing, contributing to her expertise in messaging design and development.
Education and Expertise
Anitra Fenderson earned her Bachelor's degree in English from the University of Mary Washington, where she studied from 1995 to 1998. Her educational background has equipped her with strong communication skills, which she applies in her current role in messaging design and innovation. Her expertise spans various aspects of experience design, digital messaging, and team management.
Project Management and Coordination
In her role at Capital One, Anitra Fenderson oversees Figma template file management and code base maintenance, ensuring that updates and rollouts are continuous. She coordinates new contractor training plans and implementation across five team member locations, demonstrating her ability to manage complex projects and facilitate effective communication among team members. Additionally, she manages two external vendor relationships for messaging design, handling contracting, budget, and account management.