Alexander Liu
About Alexander Liu
Alexander Liu is a Trading Strategist Lead at Captify®, where he has worked since 2021. He has extensive experience in programmatic trading and marketing, having held various roles in notable companies in Sydney, Australia.
Current Role at Captify
Alexander Liu serves as the Trading Strategist Lead at Captify®, a position he has held since 2021. In this role, he focuses on developing and implementing trading strategies that enhance the company's programmatic advertising capabilities. His expertise contributes to optimizing campaign performance and driving results for clients in the digital marketing landscape.
Previous Experience in Programmatic Trading
Prior to his current role, Alexander Liu worked at OMD Australia as a Senior Programmatic Trader from 2019 to 2021. His responsibilities included managing programmatic media campaigns and utilizing data analytics to improve advertising effectiveness. Additionally, he held the position of Media Investment Executive - Programmatic at Amplifi ANZ from 2017 to 2019, where he further honed his skills in programmatic media buying.
Early Career Background
Alexander Liu began his career at Positive Response Telemarketing Agency (PRTA) in 2008, where he worked as a Callcenter representative for five months in Sydney. He also gained experience as a Client Services Coordinator at Amnet Programmatic Experts for Dentsu Aegis Network in 2017, and as a Marketing Campaign Co-Ordinator Intern at NetStripes, both roles contributing to his foundational knowledge in client services and marketing.
Education and Academic Background
Alexander Liu studied at the University of Wollongong, where he pursued a Bachelor of Commerce (B.Com.) with a focus on Marketing and Accounting. His academic journey spanned from 2012 to 2016, equipping him with essential skills and knowledge applicable to his career in marketing and programmatic trading.