Alice Lamy
About Alice Lamy
Alice Lamy is a Senior Insight Analyst at Captify in the Paris region, where she has worked since 2018. She has a background in communication science and has held various analytical and strategic roles in the UK, Netherlands, and Canada.
Work at Captify
Alice Lamy has been serving as an Insight Analyst Senior at Captify since 2018. In this role, she focuses on analyzing data to provide insights that drive strategic decisions for clients. Her responsibilities include presenting complex analyses to agencies and advertisers, particularly for major national consumer brands. She has accumulated six years of experience in this position, contributing to the company's understanding of consumer behavior and market trends.
Previous Experience in Analytics
Prior to her role at Captify, Alice worked at Freespee as an Analyst from 2017 to 2018. During her eight-month tenure in London, she was involved in market research and analysis. Additionally, she held the position of Market Research Intern at Freespee for four months, where she provided strategic recommendations based on client insights. This experience laid the groundwork for her analytical skills and understanding of market dynamics.
Education and Expertise
Alice Lamy holds a Master of Science (M.Sc.) in Communication Science, specializing in Persuasive Communication, from the University of Amsterdam, where she studied from 2015 to 2017. She also earned a Licence in Sciences de la Communication from Université de Montréal from 2012 to 2015. Furthermore, she obtained a Certificate of Proficiency in English from McGill University in 2012. Her educational background equips her with a strong foundation in communication strategies and consumer behavior analysis.
Internship Experience
During her studies, Alice gained practical experience as a Communication Strategy Intern at Prospek in 2015, where she created visual content related to consumer trends. This role involved supporting commercial and client strategy teams. Her internship experiences contributed to her skills in developing promotional arguments and adapting content across various platforms, including web and social media.
Skills in Visual Communication
Alice Lamy has demonstrated proficiency in visual communication through her participation in creating visuals using software such as InDesign and Photoshop. She has also translated product sheets and marketing content between English and French, showcasing her bilingual capabilities. These skills enhance her ability to communicate complex ideas effectively and support marketing initiatives.