Alizée Allemand
About Alizée Allemand
Alizée Allemand is a Programmatic Search Specialist at Captify, where she develops marketing strategies and trains the sales team on programmatic offerings. She holds a Master's degree in Marketing Product Management and has experience in various marketing roles across notable companies.
Work at Captify
Alizée Allemand currently serves as a Programmatic Search Specialist at Captify, a role she has held since 2021. In this position, she is responsible for creating and activating marketing strategies aimed at converting new clients to Captify's self-service offerings. She trains the sales team on the feasibility and market opportunities of new programmatic offerings and leads the adoption and growth of these offerings for a dedicated client portfolio. Prior to her current role, she worked as a Media Trader at Captify from 2020 to 2021, where she contributed to the company's media trading operations.
Education and Expertise
Alizée Allemand has a strong educational background in marketing and economics. She studied at Campus INSEEC Londres, where she achieved a degree in Marketing in 2019. She also holds a Master in Marketing Product Management from ESCE, which she completed from 2015 to 2020. Additionally, she studied Economy at Universidad de Almería in 2017. Her academic achievements include a Baccalaureate with honors from Lycée du Granier, where she focused on Economic and Social studies.
Background
Alizée Allemand has gained diverse experience in the marketing and communications field. Before joining Captify, she worked at Publicis Media as a Trader Precision Marketing Assistant for six months in 2020. She also served as an Assistant Project Manager at Insign - Communication Agency in 2017. Earlier in her career, she completed a two-month traineeship at Valrhona in 2016. This varied background has equipped her with a comprehensive understanding of programmatic marketing and client management.
Achievements
During her tenure at Captify, Alizée Allemand has developed and implemented new self-service programmatic offerings tailored for the French market, including DV360 tag guaranteed and SSP/PMP Xandr deals. She optimizes customized programmatic offerings to meet client KPIs for brands and agencies. Her work has contributed to the growth of Captify's programmatic services, enhancing the company's ability to serve its clients effectively.