Antoine Ripoche
About Antoine Ripoche
Antoine Ripoche serves as the General Manager for France at Captify since 2019, bringing over 20 years of experience in the digital advertising industry. He has held various leadership roles, including co-founder and VP of Sales at Makazi, and has a strong background in supporting advertisers and scaling media businesses.
Work at Captify
Antoine Ripoche has served as the General Manager for Captify in France since 2019. In this role, he is responsible for overseeing operations and driving business growth within the French market. His leadership focuses on enhancing the company's presence and performance in the digital advertising sector. Captify specializes in search intelligence and data-driven advertising solutions, and under Ripoche's management, the company aims to support advertisers in optimizing their investments.
Previous Experience in Digital Advertising
Prior to his current role, Antoine Ripoche held various positions in the digital advertising industry. He co-founded Makazi and served as VP of Sales from 2011 to 2015, where he operated across multiple international locations, including Paris, Geneva, Sao Paulo, Montreal, and Sydney. Before that, he was the Head of Digital at MEC from 2009 to 2011 and worked as Digital New Business Director at Dentsu Aegis Network from 2003 to 2009. He also served as Country Manager for France at YuMe from 2015 to 2019.
Education and Expertise
Antoine Ripoche studied at ISC Paris, where he focused on E-commerce during his time in business school from 1999 to 2002. His educational background has equipped him with the knowledge and skills necessary for a successful career in digital advertising. With over 20 years of experience in the industry, Ripoche has developed expertise in strategy building, team setup, and supporting advertisers' investment growth on both local and global scales.
Achievements in Startup Development
Antoine Ripoche has been involved in building startups, including a Software as a Service (SAAS) platform that received a significant investment of 7 million euros from Truffle Capital. His experience in startup development reflects his commitment to fostering technology businesses and navigating challenges within the digital landscape. This background contributes to his strategic approach in his current role at Captify.
Background in Media Agencies
Ripoche has a notable background in media agencies, having spent nine years supporting tier 1 advertisers in their investment growth. His roles in various organizations allowed him to gain insights into scaling media and platform businesses, particularly in his capacity as a General Manager for France. This experience has been instrumental in shaping his understanding of the digital advertising ecosystem.