Fiona Bewley (Née Ashmore)
About Fiona Bewley (Née Ashmore)
Fiona Bewley (née Ashmore) is the Head of UK Agency Sales at Captify, where she leads a team managing relationships with major advertising agencies. She has a diverse background in sales and media planning, with previous roles at Captify, Shortlist Media Ltd, and Blue 449.
Current Role at Captify
Fiona Bewley serves as the Head of UK Agency Sales at Captify, a position she has held since 2022. In this role, she leads a team that manages relationships with major advertising agencies, including IPG, Publicis, and Omnicom, as well as independent agencies. Her responsibilities include combining creativity, strategy, and data to develop engaging brand solutions tailored to the needs of clients.
Previous Experience at Captify
Fiona Bewley has held multiple positions at Captify, starting as a Sales Manager from 2019 to 2020. She then advanced to Senior Sales Manager from 2020 to 2021, followed by a role as Client Director, Sales from 2021 to 2022. Her tenure at Captify has been marked by a focus on sales strategy and client relationship management.
Career Background in Media and Advertising
Before her current role, Fiona worked in various capacities within the media and advertising sectors. She was a Creative Strategist at Shortlist Media Ltd for three months in 2018, and a Media Planner at Blue 449 from 2016 to 2018. Additionally, she served as Brand Partnerships Manager at The Hook Group for four months in 2019 and as a Senior Planner at Blue 449 for two months in 2018.
Educational Background
Fiona Bewley holds a Bachelor of International Hospitality and Business Management from Ecole hôtelière de Lausanne, which she completed from 2011 to 2015. She also achieved the International Baccalaureate Diploma at the International School of Lausanne from 2006 to 2010. Her education has provided a foundation in both business and hospitality management.
Awards and Recognition
Fiona was nominated for The Wires's 2020 Global Ad Tech Rising Star awards by Exchange Wire. This nomination highlights her contributions and potential within the advertising technology sector, reflecting her impact in her roles across various organizations.