Fiona Davidson
About Fiona Davidson
Fiona Davidson is a Client Director in Sales at Captify®, with extensive experience in the media industry. She has held various roles in sales and strategic planning across multiple organizations, demonstrating a strong commitment to helping brands connect with audiences in the digital landscape.
Current Role at Captify
Fiona Davidson serves as Client Director, Sales at Captify®, a position she has held since 2022. In this role, she focuses on fostering relationships with clients and driving sales initiatives. Her responsibilities include strategizing client engagement and enhancing brand visibility within the digital media landscape. Captify® specializes in search intelligence, and Davidson's expertise in client interaction is pivotal to the company's growth.
Previous Experience in Media Sales
Fiona Davidson has a comprehensive background in media sales, having held various positions across notable organizations. She worked as a Sales Executive at Centaur Media Plc from 1992 to 1994 and later served as Group Advertisement Director for Young Women's Glossies at EMAP from 1997 to 1999. Her tenure at Mail Metro Media as Agency Partner from 2015 to 2022 further solidified her expertise in client relations and sales strategy.
Freelance Consulting Background
From 2010 to 2012, Fiona Davidson operated as a Freelance Consultant, working with various agencies and direct clients. This role allowed her to leverage her extensive media experience to provide tailored solutions for brands seeking to enhance their audience engagement. Her freelance work contributed to her understanding of diverse market needs and client expectations.
Educational Background
Fiona Davidson studied Business Administration and Management at The University of Huddersfield, where she earned her Bachelor’s Degree from 1986 to 1990. Prior to this, she attended Durham Girls School, completing her O and A levels from 1980 to 1987. Her educational background laid the foundation for her career in media and sales.
Strategic Planning and Account Management Experience
Throughout her career, Fiona Davidson has demonstrated a strong capability in strategic planning and account management. She held roles such as Strategist at DMGT plc from 2013 to 2015 and Group Account Director at Mail Newspapers from 2012 to 2013. Additionally, her long-term position as Agency Lead in Trading & Account Management at Mail Newspapers from 2000 to 2010 highlights her expertise in managing client accounts and developing effective media strategies.