Fiona Salmon
About Fiona Salmon
Fiona Salmon serves as the Global VP of Partnerships and Sustainability Lead at Captify®, bringing extensive experience in the media industry and a strong focus on data strategies and sustainability.
Current Role at Captify
Fiona Salmon serves as the Global VP of Partnerships and Sustainability Lead at Captify, a position she has held since 2023. In this role, she focuses on establishing and nurturing partnerships while leading sustainability initiatives within the organization. Her responsibilities include developing strategies that align with Captify's goals in the media industry, emphasizing the importance of sustainable practices.
Previous Experience at Captify
Before her current role, Fiona Salmon worked at Captify as the Vice President of Global Partnerships from 2022 to 2023. She also held the position of VP of Partnerships UK & EMEA from 2020 to 2022. During her tenure, she contributed to the expansion of Captify's partnership network, enhancing the company's presence in the media landscape.
Career Background in Media and Technology
Fiona Salmon has extensive experience in the media and technology sectors. She worked at Vibrant Media in various roles, including VP of Global Business Development from 2015 to 2017, and was instrumental in building the company's Global Publisher network. Additionally, she served as Managing Director, UK at 1plusX from 2017 to 2020, where she played a key role in launching a high-tech data platform in the UK market.
Education and Expertise
Fiona Salmon studied at UCL, where she earned a Bachelor of Science degree in Environmental GeoScience from 1995 to 1998. She also attended Ward Freman in Buntingford. Her academic background complements her professional expertise in first-party data strategies, data monetization, carbon reduction, and digital innovation within the MarTech and AdTech industries.
Achievements in Business Development
Throughout her career, Fiona Salmon has demonstrated a strong ability to foster long-standing relationships with media agencies, publishers, and brands. Her work at Vibrant Media included roles such as Director of Publisher Solutions and Senior Director of Sales and Strategic Partnerships, where she focused on strategic partnerships and business development initiatives that contributed to the company's growth.