Kenneth Lynch
About Kenneth Lynch
Kenneth Lynch serves as the National Director of Programmatic Sales at Captify, where he leverages his extensive experience in digital media to drive growth and innovation. He holds a Bachelor of Science in Sports Communication from Towson University and has held various roles in programmatic sales and business development across multiple organizations.
Work at Captify
Kenneth Lynch serves as the National Director of Programmatic Sales at Captify, a role he has held since 2019. In this position, he collaborates with a global team to drive the company's growth and innovation in data activation. His responsibilities include overseeing programmatic sales strategies and enhancing client relationships. Lynch's efforts contribute to Captify's record growth in the digital advertising sector.
Education and Expertise
Kenneth Lynch earned a Bachelor of Science degree in Sports Communication from Towson University, where he studied from 2000 to 2005. He also attended Radford University. His educational background supports his extensive experience in digital media, particularly in programmatic sales. Lynch possesses a comprehensive understanding of various aspects of programmatic advertising, including real-time bidding (RTB), social media, video, and mobile advertising.
Background
Before joining Captify, Kenneth Lynch held various positions in the digital media industry. He worked as a Senior Resource Manager at Pierce Professional Resources for seven months in 2010. Lynch also served at IDG TechNetwork in multiple roles, including Account Director for Programmatic Business Development from 2013 to 2016 and Business Development Manager from 2011 to 2013. Additionally, he was the Senior Director of Programmatic at Perform Group for one year and the Director of Programmatic at Some Spider Studios for two years.
Achievements
Kenneth Lynch has demonstrated significant contributions to the field of programmatic sales through his various roles in the digital media industry. His extensive experience encompasses brand advertising, business development, lead generation, and custom solutions. Lynch's excellent communication and follow-up skills enhance client interactions and relationships, allowing him to effectively manage and grow client accounts across different levels.