Lauren Genender
About Lauren Genender
Lauren Genender is a Programmatic Technical Account Manager at Captify®, where she has worked since 2022. She has a diverse background in marketing, public relations, and business development, with previous internships and roles at various companies including Nili Lotan, Rachel Zoe, and Deloitte.
Work at Captify
Lauren Genender currently serves as a Programmatic Technical Account Manager at Captify®, a position she has held since 2022. In this role, she focuses on managing programmatic advertising accounts, ensuring optimal performance and client satisfaction. Her experience in the digital marketing landscape contributes to her effectiveness in this position, where she collaborates with various teams to enhance campaign strategies.
Previous Experience
Lauren Genender has accumulated diverse experience across various companies before joining Captify®. She worked as a Business Development Coordinator at Red Antler in 2022 and held multiple internships in marketing and public relations at notable firms such as Nili Lotan New York, Rachel Zoe, Inc., and Lucky Brand. Her roles have included responsibilities in marketing strategy, public relations, and product development, providing her with a well-rounded skill set.
Education and Expertise
Lauren Genender studied at the University of Michigan from 2018 to 2022, where she developed her expertise in marketing and business development. Prior to that, she attended Harvard - Westlake School from 2011 to 2017. Her educational background has equipped her with the knowledge and skills necessary for her roles in marketing and account management.
Internship Experience
Throughout her career, Lauren has completed several internships that have shaped her professional journey. Notable internships include her role as a Marketing Director at TAMID Group from 2019 to 2020, and various marketing and PR internships at companies such as We Are Self Employed and The Female Founder Collective in 2021. These experiences have provided her with practical insights into the marketing and public relations industries.