Lucas Metaxas
About Lucas Metaxas
Lucas Metaxas is an Analytics Manager at Captify, where he has worked since 2018. He has a background in performance marketing and data analysis, having previously held positions at Accuen and Resolution Media in Dubai.
Work at Captify
Lucas Metaxas has been serving as the Analytics Manager at Captify since 2018. In this role, he focuses on utilizing Captify's unique data set to provide brands with insights into customer engagement and online behavior. He develops performance marketing predictive algorithms aimed at enhancing programmatic campaign performance. Additionally, he produces frameworks for A/B testing on performance algorithms to optimize programmatic trading. Lucas also presents commercial brand insights derived from Captify's extensive search data to senior stakeholders and external clients, contributing to improved understanding of search data captured on publisher sites.
Previous Experience in Analytics and Programmatic Advertising
Before joining Captify, Lucas Metaxas held various roles in analytics and programmatic advertising. He worked at Accuen as a Data Analyst for 11 months in 2016, where he developed skills in performance marketing. He then transitioned to the role of Programmatic Account Manager at Accuen from 2017 to 2018. His earlier experience includes an internship at Resolution Media as an Intern in Paid Acquisition from 2014 to 2015 and a position as an Analyst at Annalect from 2015 to 2016. These roles provided him with a solid foundation in data analysis and programmatic strategies.
Education and Expertise
Lucas Metaxas studied at Coventry University, where he earned a Bachelor's Degree in Biological and Forensic Sciences from 2011 to 2014. His educational background has equipped him with analytical skills that he applies in his current role in analytics. The combination of his academic qualifications and professional experience in data analysis and programmatic advertising positions him as a knowledgeable figure in the field.
Insights and Contributions
In his role at Captify, Lucas Metaxas delivers insights on publisher data quality, which enhances the understanding of search data captured on publisher sites and networks. His work involves analyzing complex data sets to provide actionable insights for brands, thereby improving their marketing strategies. By leveraging Captify's extensive search data, he plays a crucial role in informing commercial decisions and optimizing client engagement.