Lux Kanchuga
About Lux Kanchuga
Lux Kanchuga is an Account Executive with a background in Advertising and Art History from Boston University. With experience at companies such as MiQ, Ogury, and Captify®, Kanchuga has developed strategic media plans and collaborated across departments to drive client growth.
Work at Captify
Lux Kanchuga serves as an Account Executive at Captify, a role he has held since 2022. In this position, he operates from New York, New York, focusing on driving client success and enhancing account performance. His responsibilities include developing strategic initiatives and collaborating with various teams to optimize client engagements. Captify specializes in search intelligence, and Kanchuga's work contributes to the company's efforts in leveraging data to improve marketing outcomes.
Previous Experience at MiQ
Before joining Captify, Lux Kanchuga worked as an Account Manager at MiQ from 2019 to 2021 in the Greater Boston Area. In this role, he managed client accounts and developed strategies to enhance advertising effectiveness. His experience at MiQ equipped him with valuable skills in client relations and campaign management, which he has carried into his current position.
Experience at Ogury
Lux Kanchuga was an Account Executive at Ogury for 11 months, from 2021 to 2022, in New York, New York. During his time at Ogury, he focused on client management and the execution of advertising strategies. This role further developed his expertise in digital marketing and account management, preparing him for his subsequent position at Captify.
Background in Advertising
Lux Kanchuga studied at Boston University, where he earned a Bachelor’s Degree in Advertising and Art History from 2011 to 2016. His academic background provided a strong foundation in marketing principles and creative strategies, which he has applied throughout his career in various advertising roles.
Experience at Allen & Gerritsen
Prior to his roles at MiQ and Ogury, Lux Kanchuga worked as a Media Planner at Allen & Gerritsen from 2016 to 2019 in the Greater Boston Area. In this capacity, he collaborated with different departments, including editorial and marketing, to develop media plans and drive growth. His work involved utilizing data-driven insights to inform strategic decisions, enhancing his analytical skills in the advertising sector.