Pierre Lafontaine
About Pierre Lafontaine
Pierre Lafontaine is a Sales Director at Captify, where he has worked since 2019. He has a background in sales and business development, with previous roles at companies such as RTR, FreeWheel, YuMe, Bolloré intermedia, and Next Régie.
Current Role at Captify
Pierre Lafontaine serves as the Sales Director at Captify, a position he has held since 2019. He is based in Paris, Île-de-France, France. In this role, he works with Captify's Semantic Technology to analyze billions of searches, providing insights and enhancing media performance. Lafontaine is part of a team that is actively hiring to expand Captify's presence in the Paris region, contributing to the company's growth strategy.
Previous Experience in Sales and Advertising
Before joining Captify, Pierre Lafontaine held various positions in sales and advertising. He worked at RTR as Directeur de Publicité from 2012 to 2015, where he managed advertising strategies in the Paris region. Lafontaine also served as Manager of Demand Sales - Business Development at FreeWheel for one year in 2018-2019. Additionally, he was a Sales Manager at YuMe from 2016 to 2018, and he worked at Bolloré Intermedia as Directeur de Clientèle TV for 10 months in 2010-2011.
Educational Background
Pierre Lafontaine studied at Université Paris - Val-de-Marne (Paris XII). This educational background provided him with foundational knowledge and skills that have contributed to his career in sales and advertising.
Career Progression in Media Sales
Lafontaine's career in media sales began at Next Régie, where he worked as Chef de Publicité TV in 2008. He has progressively taken on more significant roles within the industry, leading to his current position at Captify. His experience spans various aspects of sales and advertising, showcasing his ability to adapt and grow within the field.