Priya Hirani
About Priya Hirani
Priya Hirani is a Business Insights Director at Captify, where she has worked since 2020. She has extensive experience in data analysis, having previously held roles at Captify, Wunderman, and Vibrant Media.
Current Role as Business Insights Director
Priya Hirani currently holds the position of Business Insights Director at Captify. She has been in this role since 2020, contributing to the company's strategic decision-making through data-driven insights. Her responsibilities include analyzing market trends and consumer behavior to inform business strategies and enhance performance.
Previous Experience at Captify
Prior to her current role, Priya Hirani worked at Captify in various capacities. She served as the Lead Insight Analyst from 2018 to 2019, where she focused on delivering insights to optimize advertising strategies. Following this, she took on the role of Global Insights Lead Analyst from 2019 to 2020, further enhancing her expertise in data analysis and insights generation.
Experience at Wunderman
Priya Hirani worked at Wunderman as a Data Analyst from 2014 to 2015. In this role, she was responsible for analyzing data to support marketing campaigns and improve client outcomes. Her work contributed to the agency's ability to leverage data for effective marketing strategies.
Background in Digital Advertising at Vibrant Media
Before her tenure at Wunderman, Priya Hirani was employed at Vibrant Media as a Digital Advertising Analyst from 2011 to 2014. During her three years in this position, she focused on analyzing digital advertising performance and optimizing campaigns. Her experience in this role laid the foundation for her subsequent career in data analysis.