Reeve Ballard
About Reeve Ballard
Reeve Ballard serves as the Sales Director at Captify® in New York, having previously held positions at VICE Media and IMGN Media. With a background in advertising sales and brand partnerships, Ballard has extensive experience in the media industry.
Current Role at Captify
Reeve Ballard serves as the Sales Director at Captify®, a position held since 2022. In this role, Ballard is responsible for driving sales strategies and managing client relationships within the company. Captify® specializes in search intelligence and provides insights to enhance digital marketing efforts.
Previous Experience at VICE Media
Prior to joining Captify®, Reeve Ballard worked at VICE Media as the Lead Client Partner from 2019 to 2020. In this role, Ballard focused on developing and managing client partnerships, contributing to the company's advertising revenue in the Greater New York City Area.
Background in Brand Partnerships
In 2021, Reeve Ballard briefly held the position of Director, Brand Partnerships at IMGN Media for one month. This role involved overseeing brand collaborations and partnerships, further expanding Ballard's expertise in the media and advertising sectors.
Education and Academic Background
Reeve Ballard studied at Columbia University, where they achieved a degree in Art History and History. Additionally, Ballard earned a Bachelor of Arts (BA) in History from Barnard College. This academic background provides a foundation for understanding cultural trends and consumer behavior in the media landscape.
Career at Time Inc. and Hearst Magazines
Reeve Ballard has significant experience in advertising sales, having worked at Time Inc. as an Integrated Account Director for the Time Inc Entertainment Group from 2016 to 2018. Additionally, Ballard spent four years at Hearst Magazines in advertising sales for ELLE DECOR from 2012 to 2016, gaining valuable insights into the lifestyle and entertainment sectors.