Ruth Bareño
About Ruth Bareño
Ruth Bareño serves as the Sales Leader at Captify Spain, where she has worked since 2017. With a strong background in sales, marketing, and relationship management, she has held various leadership roles across multiple countries in the digital advertising sector.
Work at Captify
Ruth Bareño has been serving as the Sales Leader at Captify Spain since 2017. In this role, she is responsible for driving sales strategies and managing client relationships within the Spanish market. Her tenure at Captify spans over seven years, during which she has contributed to the company's growth in the digital advertising sector. Captify specializes in search intelligence and programmatic advertising, and Ruth's leadership is pivotal in navigating the competitive landscape.
Education and Expertise
Ruth Bareño studied Business Administration at Universidad De Extremadura from 1992 to 1997. Additionally, she pursued further education at Universidad Nacional De Educación a Distancia (U.N.E.D), where she achieved a Master of Arts in Telecommunications, Economics, and Management in 2011. Her educational background supports her expertise in product marketing, public relations, and sales, particularly within the Ad Tech industry.
Professional Background
Ruth Bareño has a diverse professional background with experience in various roles across the digital marketing and advertising sectors. Before joining Captify, she worked at Teads.tv as the Ad Business Development Director in New York and held the position of Country Director at News Republic in France. Her previous roles also include Vice President at the Mobile Marketing Association in Spain and General Manager at Madvertise Media GmbH in Germany. This extensive experience has equipped her with strong relationship management skills and the ability to present effectively to various stakeholders.
Achievements in Digital Marketing
Throughout her career, Ruth Bareño has demonstrated a strong capability in launching new initiatives and identifying commercial growth opportunities in the Ad Tech industry. She has been involved in educational activities as a digital teacher and writer, sharing her knowledge in digital marketing and advertising. Her work at organizations like Kschool as a Mobile Advertising Professor highlights her commitment to fostering the next generation of professionals in this field.
Skills and Competencies
Ruth Bareño possesses strong relationship management skills and is experienced in presenting to groups, advertisers, internal clients, and executives. She is known for her motivation, organization, and results-oriented approach. Her ability to thrive in fast-moving and international environments, including startups, further enhances her profile as a leader in the digital marketing space.