Sabrina Beneddra
About Sabrina Beneddra
Sabrina Beneddra is a Senior Sales Manager at Captify, where she focuses on maximizing revenue growth with advertising agencies and direct clients in Paris. With a background in marketing and extensive experience in account management, she excels in developing strategies to identify and pursue business opportunities.
Current Role at Captify
Sabrina Beneddra serves as a Senior Sales Manager at Captify, a position she has held since 2018. In this role, she develops formal plans to prospect and identify high-potential opportunities. Her focus is on maximizing revenue growth by engaging with top advertising agencies and direct clients in Paris. She specializes in leveraging partner research to enhance client presentations and interactions, ensuring that Captify's value propositions are effectively communicated.
Previous Work Experience
Before joining Captify, Sabrina held various positions in the advertising and media sectors. She worked as a Senior Account Manager Europe at YuMe by RhythmOne from 2012 to 2018. Prior to that, she was a Campaign Manager at Smartclip - Adconion Media Group from 2010 to 2012. Her earlier roles include Account Manager at AOL Advertising from 2007 to 2010, and Consultante media at Nextedia from 2006 to 2007. She also worked as Chargée de budget at Carat Interactive in 2005 and as Responsable budget at Ciblo.net in 2003.
Education and Expertise
Sabrina Beneddra has a solid educational background in marketing and sales. She studied at Université d'Évry, where she achieved a Licence in Marketing et commerce sur Internet from 2003 to 2004. She furthered her education at NEGOCIA - Centre international de formation à la vente et à la négociation commerciale, obtaining a Master Negosup in Negociation commerciale from 2004 to 2006. This academic foundation supports her expertise in engaging decision-makers and driving business success.
Skills and Specializations
Sabrina specializes in enhancing client presentations and interactions through partner research. She engages decision-makers at all levels, including planners and buyers, to foster business relationships. Additionally, she evangelizes Captify's opportunities and values to marketing executives, which contributes to enhancing brand visibility. Her skills in negotiation and commercial strategy are integral to her role in driving revenue growth.