Wendy Chan
About Wendy Chan
Wendy Chan serves as the Team Lead for Programmatic Trading at Captify, a position she has held since 2019. She has extensive experience in programmatic strategy and optimization, having previously worked at Medicx Media Solutions, Yahoo! Inc., and Hotbar.com.
Work at Captify
Wendy Chan has been serving as the Team Lead for Programmatic Trading at Captify since 2019. In this role, she oversees programmatic trading operations, focusing on optimizing advertising strategies and improving campaign performance. Her leadership contributes to the company's growth in the programmatic advertising sector.
Previous Experience in Programmatic Strategy
Before joining Captify, Wendy worked at Medicx Media Solutions as the Team Lead for Programmatic Strategy from 2017 to 2018. In this position, she was responsible for developing and implementing programmatic strategies that enhanced the company's media buying capabilities.
Career at Yahoo! Inc.
Wendy Chan spent five years at Yahoo! Inc. as an Optimization Strategist from 2011 to 2016. Her role involved analyzing data to optimize advertising campaigns, ensuring maximum efficiency and effectiveness in digital marketing efforts.
Early Career in Account Management
Wendy began her career in account management, working at Hotbar.com as an Account Manager from 2005 to 2006. She also held a similar position at ScanScout for ten months in 2008. These roles provided her with foundational experience in client relations and advertising strategies.
Education Background
Wendy Chan studied at City University of New York-Hunter College. Her education provided her with the skills and knowledge necessary to excel in the field of programmatic advertising and digital marketing.