Yasmina Sadi
About Yasmina Sadi
Yasmina Sadi is the Group Strategy Director at Captify, where she has worked since 2021. She has a background in marketing and management, with experience in various roles across the marketing and advertising industry.
Current Role at Captify
Yasmina Sadi serves as the Group Strategy Director at Captify, a position she has held since 2021. In this role, she is responsible for overseeing strategic initiatives and guiding the company's direction in the digital advertising landscape. Her expertise in marketing strategy and communication plays a crucial role in shaping Captify's approach to client engagement and market positioning.
Previous Experience at Captify
Before her current position, Yasmina Sadi worked at Captify as a Senior Account Manager from 2019 to 2020. In this capacity, she managed client relationships and developed strategies to enhance client satisfaction and retention. Additionally, she served as a Client Strategy Manager for a brief period in 2020, further solidifying her expertise in client-focused marketing strategies.
Academic Background
Yasmina Sadi studied at Université de Montréal - HEC Montréal, where she earned a Bachelor of Business Administration with a focus on Marketing and Management from 2009 to 2012. She also attended Université Panthéon Sorbonne (Paris I) for a year in 2008, and participated in an exchange program at Hanken Svenska handelshögskolan in 2010. This academic background provides her with a solid foundation in business principles and marketing strategies.
Professional Experience in Marketing
Yasmina Sadi has a diverse professional background in the marketing and advertising industry. She worked at FreeWheel as a Publisher Client Service Manager from 2016 to 2018, where she focused on client service and support. Prior to that, she was a Chargée d'études marketing at M Publicité from 2013 to 2016, where she conducted marketing studies. Additionally, she gained early experience as a Stagiaire Marketing at Dulcedo Model Management in 2011.
Skills and Expertise
Yasmina Sadi possesses strong skills in communication and marketing strategy, which are essential for her roles in the marketing and advertising sectors. She has expertise in digital and programmatic advertising, indicating her proficiency in using automated technologies for online advertising. Her demonstrated history in the industry reflects her deep understanding of market dynamics and consumer behavior.