Yolanda Kearns
About Yolanda Kearns
Yolanda Kearns is a Programmatic Director currently working at Captify® since 2024, following a three-year tenure as Senior Trading Strategist at the same company. She holds a Master of Science in Sociology and Risk Economics from The London School of Economics and has extensive experience in programmatic advertising across various roles at MediaCom and YOUSEEK.
Current Role as Programmatic Director
Yolanda Kearns currently serves as the Programmatic Director at Captify®, a position she has held since 2024. In this role, she oversees programmatic strategies and initiatives, focusing on optimizing digital advertising efforts. Her leadership is instrumental in driving the company's programmatic capabilities.
Previous Experience at Captify
Before becoming Programmatic Director, Yolanda Kearns worked as a Senior Trading Strategist at Captify® from 2021 to 2024. During her tenure, she contributed to the development of trading strategies that enhanced the company's programmatic advertising performance.
Experience at MediaCom
Yolanda Kearns has extensive experience at MediaCom, where she held multiple roles. She worked as a Programmatic Optimiser for three months in 2021, followed by a position as Programmatic Executive for one year. Additionally, she served as Programmatic Senior Optimiser for six months in 2021, where she focused on optimizing programmatic campaigns.
Educational Background
Yolanda Kearns studied at The London School of Economics and Political Science (LSE), earning a Master of Science in Sociology and Risk Economics from 2017 to 2018. She also holds a Bachelor's Degree in Sociology from the University of Warwick, which she completed from 2013 to 2017. Her academic background provides a strong foundation for her work in programmatic advertising.
Early Career at YOUSEEK
Yolanda Kearns began her career at YOUSEEK, where she held several positions from 2018 to 2020. She worked as a Resourcer for four months, then transitioned to a Consultant role for seven months, and later served as a Senior Resourcer for four months. These roles helped her develop skills in resource management and consulting.