Raji B.

Senior Director, Head Of Marketing & Communications @ Captiv8

About Raji B.

Raji Behniwal - Director of Marketing

Raji Behniwal is the Director of Marketing, a role that involves overseeing various marketing strategies and campaigns. As a director, Behniwal is responsible for developing and implementing comprehensive marketing plans that align with company goals. The role typically includes market research, brand development, and team leadership, ensuring that marketing initiatives effectively drive customer engagement and sales.

Raji Behniwal's Influences and Inspirations

Raji Behniwal is currently inspired by influencer Adam Grant, known for his expertise in organizational psychology and management. Grant’s content and philosophy may serve as a significant influence on Behniwal's marketing strategies and leadership approach. This connection indicates an appreciation for evidence-based practices and a focus on fostering a productive and innovative marketing team.

Raji Behniwal's Musical Preferences

Raji Behniwal's pump-up song is 'American Boy' by Kanye West ft. Estelle. This choice suggests an affinity for music that is upbeat and motivating. The song’s vibrant rhythm and energetic vibe make it a fitting soundtrack for someone in a dynamic and demanding role like Director of Marketing.

Raji Behniwal's Bucket List Goals

Raji Behniwal has a goal to attend either the Monaco Grand Prix or Le Mans. This bucket list item reflects an interest in high-profile sporting events and a passion for the thrill of motorsports. Attendance at such events often involves travel and experiencing different cultures, indicating a lifestyle that values excitement and adventure.

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