Farzad Novin
About Farzad Novin
Farzad Novin serves as the Vice President of Marketing at Capture Higher Ed, bringing extensive experience in marketing and strategic leadership from previous roles at various organizations, including The College Board and QS Quacquarelli Symonds.
Current Role at Capture Higher Ed
Farzad Novin serves as the Vice President of Marketing at Capture Higher Ed since 2021. In this role, he oversees marketing strategies and initiatives aimed at enhancing the organization's outreach and engagement within the higher education sector. His responsibilities include implementing digital marketing strategies and optimizing performance metrics to drive growth and effectiveness.
Previous Experience at The College Board
Before joining Capture Higher Ed, Farzad Novin worked at The College Board as the Senior Director of Strategic Marketing - Field Marketing from 2012 to 2017. During his five years in this position, he focused on developing marketing strategies to support the organization's mission in the education sector, particularly in the Greater New York City Area.
Educational Background
Farzad Novin earned a Bachelor of Science degree in Applied Mathematics and Statistics from the State University of New York at Stony Brook, completing his studies from 2000 to 2003. He later pursued a Master of Business Administration (MBA) with a focus on Marketing and Finance at Stony Brook University, graduating between 2005 and 2007.
Expertise in Digital Marketing
Farzad Novin has extensive expertise in digital marketing strategies, including pay-per-click (PPC), email marketing, SMS marketing, search engine optimization (SEO), search engine marketing (SEM), social media, web marketing, video marketing, and virtual events. He has implemented various customer relationship management (CRM) and marketing automation platforms, such as Salesforce.com and HubSpot, to enhance marketing effectiveness.
Skills in Marketing Management
Farzad Novin specializes in performance marketing and is skilled in using tools like Facebook Ad Manager and Google AdWords. He has experience in traditional marketing methods, including events, tradeshows, partnerships, and direct mail. His focus on establishing key performance indicators (KPIs) and objectives and key results (OKRs) supports effective budgeting and resource management within marketing teams.