Kristen Seger Fisher
About Kristen Seger Fisher
Kristen Seger Fisher serves as the Director of Marketing at Capture Higher Ed, where she leads a diverse marketing team and oversees various marketing initiatives. With a background in media studies from the University of Louisville, she has extensive experience in marketing roles, including positions at Traffic Builders Inc. and Capture Higher Ed.
Current Role as Director of Marketing
Kristen Seger Fisher currently serves as the Director of Marketing at Capture Higher Ed, a position she has held since 2019. In this role, she leads a diverse marketing team that includes digital marketing specialists, content writers, web designers, and graphic designers. Her responsibilities include ensuring that all marketing efforts are metrics-driven and align with the overall marketing goals of the organization.
Previous Experience at Capture Higher Ed
Before her current role, Kristen worked at Capture Higher Ed in various capacities. She served as a Marketing Coordinator from 2014 to 2016 and later as a Brand Manager from 2016 to 2019. During her tenure, she managed event and booth planning for 32 trade-show events annually and planned a yearly company conference that hosted over 150 attendees.
Experience at Traffic Builders Inc.
Prior to her time at Capture Higher Ed, Kristen worked as a Marketing Consultant at Traffic Builders Inc. from 2012 to 2014. In this role, she developed marketing strategies and provided consulting services to enhance client marketing efforts. Her experience at Traffic Builders contributed to her foundational skills in marketing and brand management.
Educational Background in Media Studies
Kristen Seger Fisher earned her Bachelor of Arts degree in Media Studies and Communication from the University of Louisville. This educational background provided her with the knowledge and skills necessary for her career in marketing and communications.
Marketing Strategy Development
In her current position, Kristen is responsible for developing comprehensive marketing plans that include promotional calendars, new product introductions, and other marketing projects. Her focus on metrics-driven marketing ensures that initiatives are aligned with the strategic goals of Capture Higher Ed.