Steve Roche
About Steve Roche
Steve Roche is a Regional Account Executive with extensive experience in sales and business development, particularly in the education sector. He has held various roles at companies such as Cengage, Cox Media Group, and Hobsons, focusing on data-driven marketing and recruitment strategies for higher education institutions.
Work at Capture Higher Ed
Steve Roche has served as a Regional Account Executive at Capture Higher Ed since 2020. In this role, he focuses on utilizing behavioral intelligence and data-driven marketing to support higher education institutions in their recruitment efforts. His work involves collaborating with enrollment management professionals across several states, including South Carolina, North Carolina, Virginia, Maryland, Delaware, Kentucky, Tennessee, and West Virginia. Roche's approach is centered on enhancing student recruitment and enrollment strategies.
Previous Experience in Business Development
Before joining Capture Higher Ed, Steve Roche worked at Cengage as a Business Development Director for four months in 2020. His role involved developing business strategies and fostering relationships within the educational sector. Prior to that, he held various positions at Cox Media Group Ohio, including Advertising Sales Manager for both the Springfield News-Sun and Dayton Daily News, as well as Senior Advertising Account Executive and Advertising Account Executive. His tenure at Cox Media Group spanned over a decade.
Experience at Everbridge and Hobsons
Steve Roche worked at Everbridge as a Senior Account Executive from 2018 to 2019, where he focused on client engagement and account management. He also spent seven years at Hobsons as a Senior Account Manager/Executive, from 2011 to 2018. His experience in these roles contributed to his expertise in consultative sales and solution selling, which he applies to optimize client return on investment.
Education and Expertise
Steve Roche studied at Wright State University, where he earned a Bachelor of Science degree in Education. His educational background supports his professional focus on higher education and student recruitment. Roche's expertise lies in behavioral intelligence and data-driven marketing, which he leverages to assist institutions in making informed recruitment decisions.