Andrew Rohrlich
About Andrew Rohrlich
Andrew Rohrlich is the Co-Founder and VP of Marketing at Caramel, with a diverse background in marketing roles across various companies including Munchery and Gap Inc. He has extensive experience in integrated marketing strategy and has studied both International Business and Business Administration.
Work at Caramel
Andrew Rohrlich serves as the Co-Founder and VP of Marketing at Caramel, a position he has held since 2022. Based in Los Angeles, California, he plays a crucial role in shaping the marketing strategies and initiatives for the company. His extensive background in marketing and analytics supports the development of integrated marketing strategies that align with Caramel's business objectives.
Previous Marketing Roles
Prior to his current role, Andrew Rohrlich held several marketing positions. He worked as the Marketing Manager at Munchery for five months in 2016, where he contributed to marketing strategies in San Francisco. He also served as the Associate Marketing Manager at Gap Inc. from 2015 to 2016, and as the Head of Digital Marketing at Mothersauce from 2017 to 2018. His experience spans various aspects of marketing, including digital and product marketing.
Education and Expertise
Andrew Rohrlich has a solid educational foundation in marketing and business. He earned a Bachelor of Science in Business Administration with a focus on Marketing from the University of California, Berkeley, Haas School of Business, from 2009 to 2013. He further enhanced his skills by studying International Business at The University of Hong Kong in 2012 and completing a program in Product & Digital Marketing at General Assembly in 2017.
Marketing Skills and Tools
Andrew possesses hands-on experience with a variety of marketing and analytics tools. His proficiency includes platforms such as Google Analytics, Salesforce, and Mailchimp, among others. He has developed expertise in integrated marketing strategy, product marketing, lifecycle marketing, and performance marketing, enabling him to effectively analyze and optimize marketing campaigns.
Background in Customer Service
Andrew Rohrlich has a diverse background that includes customer service and people-oriented roles. He has worked as a waiter, an Uber driver, and a yoga instructor, which has provided him with valuable insights into customer interactions and service delivery. This experience complements his marketing expertise by enhancing his understanding of consumer behavior and needs.