Laya George
About Laya George
Laya George is a Marketing Specialist based in Toronto, Ontario, Canada, currently working at Cardata since 2024. She has a diverse background in marketing and communications, having held various roles at notable companies including Flipp, BlackBerry, and Admiral Group Plc.
Work at Cardata
Laya George has been working at Cardata as a Marketing Specialist since 2024. In this role, she is responsible for developing and executing marketing strategies that resonate with target audiences. Her work focuses on enhancing brand visibility and driving engagement across various channels.
Previous Experience at Flipp
Before joining Cardata, Laya George worked at Flipp as a Brand Communications professional for three months in 2023. During her time at Flipp, she contributed to brand messaging and communication strategies aimed at enhancing customer engagement.
Education and Expertise
Laya George holds a Master of Business Administration (MBA) from DeGroote School of Business at McMaster University, where she studied from 2021 to 2023. She also earned a Bachelor of Business Administration (BBA) with a focus on Marketing and Finance from Symbiosis Centre for Management Studies in Pune, India, from 2015 to 2018. Her educational background supports her expertise in marketing and strategic communications.
Background in Marketing and Communications
Laya George has a diverse background in marketing and communications, having held various roles across different organizations. She worked as a Marketing Communications Associate at Programic Asia Pvt Ltd and later as a Senior Marketing Communications Associate. Her experience includes developing successful marketing campaigns and managing brand communications.
Skills and Professional Development
Laya possesses a unique blend of creativity, strategic thinking, and attention to detail, which enhances her effectiveness in marketing roles. She has a core passion for content creation, social media management, and people management. Laya actively seeks to stay updated with the latest marketing trends and continuously enhances her skills and knowledge.