Melanie Reiffenstein
About Melanie Reiffenstein
Melanie Reiffenstein is a Senior Manager of Brand and Communications at Cardata in Toronto, Ontario, where she has worked since 2022. She has a diverse background in brand management and communications, with previous roles at Rogers Communications and Wunderman Thompson NA.
Work at Cardata
Melanie Reiffenstein has been serving as the Senior Manager of Brand and Communications at Cardata since 2022. In this role, she has developed and implemented a comprehensive B2B brand strategy that enhances the company's market presence. She leads digital marketing initiatives aimed at improving brand communication and engagement. Additionally, she has produced and managed podcast content as part of Cardata's digital marketing efforts, including a blog post announcing the launch of the new podcast, The Allocators.
Previous Experience in Brand Management
Prior to her current position, Melanie worked at Rogers Communications in various capacities. She served as Brand Manager for Social Media & Content from 2015 to 2017, where she focused on enhancing brand visibility through social media strategies. Following this, she held the role of Senior Manager for Influencer Relations and Corporate Communications from 2017 to 2019, and later as Senior Manager for Voice of the Frontline from 2019 to 2022, emphasizing employee engagement and communication.
Background in Communications
Melanie's career in communications began at Wunderman Thompson NA, where she worked in multiple roles from 2010 to 2015. She started as a Client Services Coordinator and progressed to Communications Manager, and Social Media Community Manager. Her experience at Wunderman Thompson provided her with a solid foundation in client relations and social media management, contributing to her expertise in brand communication.
Education and Expertise
Melanie holds a B.A. Double Honours in Communications Studies and English from Wilfrid Laurier University, which she completed from 2003 to 2007. Her academic background supports her specialization in demand creation through innovative social media strategies. She also has extensive experience in event marketing, which enhances brand visibility and engagement.
Content Creation and Thought Leadership
In addition to her managerial roles, Melanie is an active content creator. She writes blog articles on various topics, including vehicle policies, organizational change, and employee feedback programs. Her contributions to thought leadership in the industry are evident through her written work and her involvement in producing podcast content.