Michelle Segun
About Michelle Segun
Michelle Segun is a Product Marketing Manager currently working at Cardata in Toronto, Ontario, Canada. She has extensive experience in marketing, having previously held positions at various companies including Ariat International and Planar Systems.
Current Role at Cardata
Michelle Segun serves as the Product Marketing Manager at Cardata, a company specializing in mileage reimbursement solutions. She has held this position since 2022, contributing to the company's marketing strategies and product development. Based in Toronto, Ontario, Canada, her role involves overseeing product marketing initiatives and ensuring alignment with customer needs and market trends.
Previous Experience at Ariat International
Prior to her current role, Michelle worked at Ariat International as a Brand Marketing Manager from 2016 to 2022. During her six years at the company, she was responsible for developing and executing brand strategies that enhanced market presence and customer engagement. Her experience at Ariat contributed to her expertise in brand management within the retail sector.
Educational Background
Michelle Segun holds a Master of Business Administration (MBA) with a focus on Marketing/Marketing Management from Marylhurst University, which she attended from 2009 to 2010. Additionally, she earned a Bachelor's degree in Liberal Arts and Sciences from Portland State University, where she studied from 2003 to 2008. She has also pursued further education at the Product Marketing Alliance, enhancing her knowledge in product marketing.
Career Progression and Roles
Michelle's career includes various roles in marketing and product management. She worked as a Product Marketing Manager at Accell Corporation for six months in 2016 and served as an Associate Product Manager at Leviton from 2015 to 2016. Earlier in her career, she was a Marketing Coordinator at Planar Systems from 2013 to 2015 and a Customer Service Representative at HealthCo Information Systems from 2008 to 2013. Her diverse experience spans multiple industries, contributing to her comprehensive skill set.
Early Career Experience
Michelle began her professional journey as a Teller at Wells Fargo in 2008 for four months. This early experience in the financial services sector provided her with foundational customer service skills, which she later applied in her marketing roles. Her work history reflects a steady progression in responsibilities and expertise within the marketing domain.