Amanda Heady
About Amanda Heady
Amanda Heady is a CRO Manager at Cardinal Digital Marketing in Atlanta, Georgia, where she has worked since 2021. She has a background in digital marketing, having held various roles including Digital Marketing Manager at Partners Marketing Group and Marketing Associate at Codesigned.
Current Role at Cardinal Digital Marketing
Amanda Heady serves as the CRO Manager at Cardinal Digital Marketing, a position she has held since 2021. In this role, she focuses on optimizing conversion rates and enhancing user experiences for clients. Her work involves analyzing user behavior and implementing strategies that drive engagement and conversions. Based in Atlanta, Georgia, Amanda has contributed to the company's growth and success in the digital marketing landscape.
Previous Experience in Digital Marketing
Prior to her current role, Amanda Heady worked at Partners Marketing Group as a Digital Marketing Manager from 2018 to 2021. In this capacity, she oversaw various marketing initiatives and campaigns. She also held positions as a Digital Marketing Intern at Partners Marketing Group in 2016 and as a Marketing Coordinator Intern at Sodexo in 2015. Her diverse experiences in the marketing field have equipped her with a strong foundation in digital marketing strategies.
Educational Background
Amanda Heady studied at the Georgia Institute of Technology, where she earned a Bachelor of Science in Business Administration with a focus on Marketing from 2013 to 2018. During her time at Georgia Tech, she also served as a Team Leader for the GT1000 Freshman Seminar, contributing to the academic development of incoming students. Her education has provided her with a solid understanding of marketing principles and practices.
Early Interest in Marketing
From a young age, Amanda Heady exhibited a keen interest in marketing, particularly in TV commercials and magazine advertisements. This early passion led her to pursue a career in the field. She attended Houston County High School, where she studied Marketing from 2009 to 2013. Her foundational experiences in marketing have shaped her professional journey and commitment to enhancing digital user experiences.
Professional Development and Skills
Amanda Heady enjoys the challenges and collaborative nature of the marketing industry. She finds personal growth fulfilling and is dedicated to working with purposeful brands to improve digital user experiences. Her roles have allowed her to develop a range of skills, including digital marketing strategy, user experience optimization, and team leadership.