Amber Hill
About Amber Hill
Amber Hill is a Senior SEO Specialist with over 4.5 years of experience in search engine optimization and digital marketing. She holds a Bachelor's degree in Marketing from the University of Central Florida and has worked for various organizations, including Cardinal Digital Marketing and Visit Orlando.
Work at Cardinal Digital Marketing
Amber Hill currently serves as a Senior SEO Specialist at Cardinal Digital Marketing, a position she has held since 2021. In this role, she focuses on developing content strategies for multiple websites, utilizing keyword research and trends to enhance search engine optimization. Amber has a strong emphasis on optimizing websites by restructuring URLs, implementing redirects, and ensuring the absence of site errors. Her expertise in SEO is complemented by her experience in training interns on basic SEO principles and content management systems.
Education and Expertise
Amber Hill earned her Bachelor's degree in Marketing from the University of Central Florida, where she studied from 2015 to 2019. Her academic background laid the foundation for her career in digital marketing and SEO. Throughout her education, she held three internship positions that provided her with diverse experiences in marketing, including roles focused on SEO, digital marketing, and content creation. Amber has accumulated 4.5 years of experience in SEO, demonstrating her expertise in the field.
Background in Digital Marketing
Amber Hill has a diverse background in digital marketing, having worked in various roles that contributed to her skill set. She began her career as a Digital Marketing Intern at Advanced Recovery Systems, LLC in 2019, where she later transitioned to an SEO and Search Specialist role. Prior to that, she gained experience as a Convention Marketing Intern at Visit Orlando, where she focused on co-op advertising and content development. Amber also worked as an SEO Specialist at Socius Marketing and as a Site Merchandiser at Foot Locker, further broadening her marketing expertise.
Achievements in Content Strategy and SEO
Throughout her career, Amber Hill has developed and executed effective content strategies for various clients, particularly in the healthcare sector. She has a deep understanding of the patient journey, which informs her approach to creating targeted content. Amber has managed cross-functional projects to optimize external listings and has written newsletters for her sorority to engage alumni and potential members. Her ability to use keyword research and URL restructuring has significantly improved search engine results for the websites she has worked on.
Personal Interests and Community Engagement
Amber Hill is from Florida and enjoys engaging with her community through local events. She has a passion for singing and often spends her leisure time binge-watching the latest Netflix series. Amber is also dedicated to her family, enjoying time with her husband and dog. Her involvement in extracurricular activities during college, particularly in managing her sorority's marketing and social media channels, reflects her commitment to community and personal interests.