John Mc Alpin
About John Mc Alpin
John Mc Alpin serves as the Director of SEO Strategy at Cardinal Digital Marketing, where he has worked since 2021. He is also a VIP Contributor at Search Engine Journal, sharing his expertise in SEO strategy development and healthcare marketing.
Work at Cardinal Digital Marketing
John Mc Alpin serves as the Director of SEO Strategy at Cardinal Digital Marketing since 2021. In this role, he focuses on SEO strategy development, improving lead quality, and enhancing patient acquisition for healthcare clients. His responsibilities include ongoing search optimizations and the integration of analytics and marketing technology stacks. Prior to his current position, he held the role of SEO Director at the same company from 2018 to 2021.
Education and Expertise
John Mc Alpin earned a Bachelor of Arts degree in Advertising with a minor in Marketing from the University of North Texas, where he studied from 2010 to 2014. He also studied B2B Marketing, Cross-Cultural Management, and Innovative Design at the University of Applied Science Upper Austria in 2013. His educational background supports his expertise in SEO strategy development, which he applies in his current role.
Professional Background
John Mc Alpin has a diverse professional background in digital marketing and SEO. He worked as an Astronomy Lab Assistant at the University of North Texas from 2013 to 2014. He then transitioned to various roles, including SEO Project Manager at Dallas SEO Dogs from 2017 to 2018, Digital Marketing Specialist at Epic Health Services, Inc. from 2016 to 2017, and Marketing Assistant at ACTIVE Network from 2015 to 2016. He also contributed to marketing efforts for the Dallas Stars as part of their Street Squad Marketing team from 2014 to 2015.
Contributions to Search Engine Journal
As a VIP Contributor at Search Engine Journal, John Mc Alpin shares insights and expertise in the field of SEO. He has been a featured writer, providing knowledge and strategies related to search engine optimization. His contributions help inform and educate others in the digital marketing community.