Ruchi Patel
About Ruchi Patel
Ruchi Patel is a Senior Paid Search Manager at Cardinal Digital Marketing, specializing in digital marketing strategies and analytics. She has a background in computer engineering and extensive experience in paid media across various companies in the Atlanta area.
Work at Cardinal Digital Marketing
Ruchi Patel currently holds the position of Senior Paid Search Manager at Cardinal Digital Marketing. She has been with the company since 2022, contributing to the development of integrated marketing strategies and the implementation of campaigns across platforms such as Google and Bing. Her role focuses on delivering results aligned with client KPIs and goals. Prior to this position, she worked as a PPC Search Manager at the same organization for four months, further enhancing her expertise in paid media.
Previous Experience in Paid Media
Before joining Cardinal Digital Marketing, Ruchi Patel worked at Schiefer Chopshop as a Paid Media Specialist for ten months in 2021. She also spent two years at 360i, where she served as an Associate Media Manager from 2019 to 2021 and briefly as a Junior Associate in 2019. Her experience in these roles has equipped her with a strong foundation in managing paid media campaigns and optimizing performance.
Education and Expertise
Ruchi Patel holds a Bachelor of Technology (BTech) in Computer Engineering from Charotar University of Science and Technology, where she studied from 2012 to 2016. She furthered her education by obtaining a Post Graduate Diploma in Rural Management from the Institute of Rural Management Anand (IRMA) from 2017 to 2019. Additionally, she earned a Master of Science in Analytics from the Georgia Institute of Technology, completing her studies in 2022. Her educational background supports her specialization in data analysis and campaign optimization.
Internship Experience
Ruchi Patel has gained valuable experience through various internships. In 2018, she completed a winter internship at the International Finance Corporation in New Delhi for two months. Additionally, she worked as a summer intern at Cummins India Ltd in Pune for two months in the same year. These internships provided her with insights into different sectors and enhanced her skills in a professional environment.
Personal Interests
Outside of her professional career, Ruchi Patel enjoys re-organizing her space frequently and experimenting with new dishes. She is an avid hiker and takes advantage of sunny days to explore the outdoors. Ruchi also enjoys watching reruns of drama-filled shows such as Gray’s Anatomy, Suits, and This is Us. Notably, she is immune to the effects of coffee, which adds a unique aspect to her daily routine.