Iqra Asif
About Iqra Asif
Iqra Asif is a Digital Marketing and Brand Manager at CareCloud, where she leads a team and manages digital properties. She has a diverse background in marketing and human resources, with previous roles at various organizations in Pakistan and the United States.
Work at CareCloud
Iqra Asif currently serves as the Digital Marketing & Brand Manager at CareCloud, a position she has held since 2023. In this role, she is responsible for managing all digital properties, including websites and social media pages. She leads a team of 10 experts and collaborates with seven departments, including Public Relations, Demand Generation, and Performance Marketing. Prior to her current role, she worked as the Investor Relations Communication Manager at CareCloud from 2022 to 2023, where she developed and executed a long-term vision for engaging healthcare investor communities.
Education and Expertise
Iqra Asif has a diverse educational background. She studied at the Institute of Business Administration, earning a BS in Social Sciences & Liberal Arts with a focus on Media Communication and Marketing Sciences from 2015 to 2019. She also completed a Diploma in Business Intelligence at the Institute of Business Management, focusing on Social Media Marketing & E-Commerce in 2022. Earlier, she achieved O Levels at Haque Academy and A-Levels at Nixor College, where she studied Economics, Accounts, and Sociology.
Background
Iqra Asif began her professional career with internships in various organizations. She worked as a Human Resources Intern at JS Bank and the School of Leadership in 2017 and 2011, respectively. She gained marketing experience through internships at Colgate-Palmolive, Pakistan Oxygen Limited, and Packages Group in 2018. Her career progressed as she took on roles at ELAHEE BUKSH GROUP, where she served as Assistant Marketing Manager and later as Marketing Manager from 2019 to 2022.
Achievements
Throughout her career, Iqra Asif has completed several projects that involve business intelligence, website development, e-commerce, and SaaS implementation. She monitors market trends, investor sentiment, and competitor activities to provide strategic recommendations to senior management at CareCloud. Her ability to lead teams and collaborate across departments has contributed to her effectiveness in digital marketing and brand management.