Shan
About Shan
Shan is a senior growth marketing manager at Casper, with a background as a senior manager in the growth department at WeWork and eight years of experience in the ad tech industry.
Shan's Role at Casper
Shan currently holds the position of Growth Marketing Senior Manager at Casper. In this role, Shan oversees various marketing strategies designed to drive customer acquisition and retention. The focus is particularly on expanding Casper's market presence through effective digital marketing initiatives. Shan applies a range of advertising technologies to optimize campaigns and achieve key performance indicators.
Previous Experience at WeWork
Shan previously served as a Senior Manager in the Growth Department at WeWork. This role involved managing projects aimed at increasing the company's user base. Shan worked on developing strategies that leveraged both organic and paid marketing channels. The expertise gained here significantly contributed to Shan's abilities to execute scalable growth solutions.
Career in Advertising Technology
Shan has accumulated 8 years of experience in the advertising technology domain. This extensive background includes working with various digital tools and platforms to enhance marketing efficiency. This experience spans multiple roles, focusing on both the technical and strategic aspects of ad tech. It has enabled Shan to seamlessly integrate technology with marketing objectives.