Patricia Oliveira
About Patricia Oliveira
Patricia Oliveira is a Senior Data Analyst at CarFinance 247, with extensive experience in data analysis and management across various companies in the UK. Her career spans roles at Newsquest, Bournemouth Daily Echo, Ageas UK, and others, where she has developed best practices for campaign evaluation and provided insights for marketing initiatives.
Work at CarFinance 247
Patricia Oliveira has been employed at CarFinance 247 as a Senior Data Analyst since 2022. In this role, she focuses on developing and implementing best practices for campaign measurement and evaluation. She provides insights that inform future marketing campaigns by thoroughly evaluating their performance. Her work contributes to enhancing overall campaign effectiveness and identifying new data initiatives that uncover opportunities for growth.
Previous Experience in Data Analysis
Before joining CarFinance 247, Patricia held various positions in data analysis and management. She worked at Optima UK as a Data Analyst from 2021 to 2022, and prior to that, she spent six years at Ageas UK, where she held roles in Data Management & Insight and Database Marketing Manager. Her experience also includes a position as a Marketing Data Analyst at Advanced from 2010 to 2013, and as a Director at Southern Data Marketing from 2006 to 2015.
Career at Newsquest
Patricia Oliveira began her career at Newsquest, where she held two positions. She worked as a Database Administrator from 2003 to 2004 and then as a Database Analyst from 2005 to 2006. Both roles were based in Dorset and contributed to her foundational experience in data management and analysis within the media sector.
Education and Technical Skills
Patricia possesses a strong technical skill set, proficient in various software applications including PowerBI and BrandWatch. She has a keen interest in new technologies and enjoys being part of innovative commercial projects. Additionally, she values mentoring others and is committed to developing her own technical skills, which reflects her dedication to continuous professional growth.
Background in Marketing and Data Management
Patricia has a diverse background that includes experience in marketing and data management. She served as the National Sales & Database Manager at Bournemouth Daily Echo for six months in 2004-2005. Her early career also included a role as a Telemarketer at PHC Software, S.A. in Portugal, which provided her with a broad understanding of customer engagement and data-driven marketing strategies.