Verity Hogan
About Verity Hogan
Verity Hogan is a Content and Communications Manager at CarFinance 247, where she has worked since 2020. With a background in content marketing and editorial roles, she specializes in developing communication strategies and managing PR efforts to enhance brand awareness.
Work at CarFinance 247
Verity Hogan has served as the Content and Communications Manager at CarFinance 247 since 2020. In this role, she leads a three-person team responsible for developing and executing the company's content and communications strategy. She manages two external PR agencies to boost brand awareness among both B2B and B2C audiences. Hogan also supports sales and tech teams by communicating new vertical launches and product improvements. Her work includes tailoring messaging for eCRM campaigns to effectively engage various audience segments.
Previous Roles in Content Management
Prior to her current position, Hogan worked as the SEO Content Manager at CarFinance 247 from 2019 to 2020. She also held the role of Content Marketing and Social Media Manager at Wakelet from 2018 to 2019. Earlier in her career, she served as the UK Editorial and Creative Manager at eharmony for nine months in 2017, and as the UK Editor for one year from 2016 to 2017. These roles contributed to her expertise in content creation and management.
Educational Background
Verity Hogan studied at The University of Manchester, where she earned a Bachelor's degree in History from 2006 to 2009. She furthered her education at City College Brighton and Hove, completing the NCTJ Diploma in Magazine Journalism in 2010. This educational foundation has equipped her with the skills necessary for her career in content and communications.
Content Creation and Specialization
Hogan specializes in writing about car finance topics, producing blog posts that cover a range of subjects. Her contributions include discussions on environmentally friendly used cars, the pros and cons of car finance versus outright purchases, refinancing options, and tips for buying new cars. She has also written guides on car tax and ownership costs, as well as articles providing car finance advice and vehicle maintenance tips.
Career Progression in Editorial Roles
Hogan's career in editorial roles began at SHOP Magazine/Global Blue Marketing Services, where she held various positions from 2010 to 2015, including Editorial Assistant, City Guide and Lifestyle Editor, and Features Editor. She also worked as an Editor at SalesGossip for ten months in 2015. Her early experiences in these roles laid the groundwork for her later success in content management and communications.