Roger Lu
About Roger Lu
Roger Lu serves as the Director of Marketing Intelligence at Cargomatic, where he applies his expertise in brand and performance marketing to develop data-driven strategies. With a background that includes roles at Facebook, Google, and a strong focus on partnerships, he brings an entrepreneurial mindset to his work.
Current Role at Cargomatic
Roger Lu serves as the Director of Marketing Intelligence at Cargomatic, a position he has held since 2022. In this role, he focuses on leveraging data-driven insights to enhance marketing strategies. His work involves analyzing market trends and consumer behavior to inform decision-making processes. He operates in a hybrid work environment based in Greater Los Angeles, California.
Previous Experience at Cargomatic
Prior to his current role, Roger Lu worked at Cargomatic as the Director of Digital and Growth Marketing from 2018 to 2022. During his four years in this position, he developed and implemented marketing strategies that emphasized digital channels and growth initiatives. His contributions helped shape the company's marketing landscape in the Greater Los Angeles Area.
Professional Background
Roger Lu has a diverse professional background that includes significant roles in major companies. He worked at Facebook as a Media Solutions Manager for Retail and Consumer Packaged Goods from 2010 to 2014. He also held positions at Google as an Operations/QA for Search Product and at Rutberg & Company as a Private Equity Research Analyst. His experience spans various aspects of marketing and operations.
Education and Expertise
Roger Lu earned a Bachelor of Arts degree in International Relations and Affairs from the University of Southern California. His educational background complements his expertise in brand and performance marketing, with a strong focus on search and social media strategies. This academic foundation supports his data-driven approach to marketing.
Entrepreneurial Mindset and Partnerships
Roger Lu possesses an entrepreneurial mindset that influences his marketing strategies and partnerships. He has experience in go-to-market partnerships, utilizing his skills to enhance marketing initiatives. His approach is characterized by a focus on data-driven results, which aligns with his overall marketing philosophy.