Carla Taylor Pla, Ms.J, MBA
About Carla Taylor Pla, Ms.J, MBA
Carla Taylor Pla, known as Ms. J, is the founder of Carla and Liv Marketing 360 and has extensive experience in marketing and education. She has held various leadership roles, including founding Carla and Liv KIDS and working at The Washington Post, where she significantly contributed to advertising revenue and brand development.
Work at Carla and Liv KIDS
Carla Taylor Pla currently serves as the Founder of Carla and Liv KIDS, a role she has held since 2020. In this capacity, she focuses on providing education and parenting resources. Prior to this, she founded Carla and Liv KIDS, where she developed a bilingual activity book series and co-branded virtual events during the pandemic. She is also in the process of launching a partnership with schools for the customization and use of her Design Patented Book Series, 'SCHOOL IS NEW TO ME: A Beginner's Guide to Starting School'.
Professional Experience
Carla Taylor Pla has extensive experience in marketing and advertising. She worked at The Washington Post in various roles, including Manager of Advertising Promotions and Marketing Analyst. During her tenure, she led significant advertising campaigns, generating $800,000 for Toyota and $250,000 for a British airline. She also contributed to an increase of $870,000 in advertising revenue through her marketing analysis. Earlier in her career, she served as Associate Director of New Business Development at the Advisory Board and as Senior Public Policy Analyst at the National Black Child Development Institute.
Education and Expertise
Carla Taylor Pla holds multiple degrees, showcasing her diverse academic background. She earned a Master of Business Administration (MBA) from American University and a Master of Science in Journalism from Northwestern University. Additionally, she obtained a Bachelor's degree in Philosophy from Yale University. Her studies also included coursework in Philosophy at Universidad Autónoma de Madrid. This educational foundation supports her expertise in marketing, journalism, and public policy.
Achievements in Marketing and Advocacy
Throughout her career, Carla Taylor Pla has achieved notable milestones in marketing and advocacy. She was part of the leadership team that launched the PBS KIDS educational programming brand, increasing member station implementation by 20% nationwide. She has also generated $6 million in new advertising revenue for The Washington Post during a challenging period for the newspaper industry. Her work as a policy advocate has focused on promoting high-quality early childhood education.
Early Career and Broadcasting
Carla Taylor Pla began her professional journey as a broadcast journalist. Her early career laid the groundwork for her subsequent roles in marketing and public policy. She worked at PBS as Associate Director of Brand Management & Station Communications, where she contributed to brand strategy and communications efforts. This experience in broadcasting and communications has informed her approach to marketing and public engagement.