Asmaa Amin
About Asmaa Amin
Asmaa Amin is a Senior Research Executive at CARMA with over 13 years of experience in marketing research, specializing in data analysis and report presentations. She has previously held positions at SixthFactor Consulting and Feedback Middle East, and she also works as a freelance market researcher.
Work at CARMA
Asmaa Amin has been employed at CARMA as a Senior Research Executive since 2019. In this role, she specializes in transforming primary and secondary data into comprehensive final report presentations. Her work contributes to the company's research capabilities, ensuring that insights are effectively communicated to clients. Over her five years at CARMA, she has developed a strong understanding of market research dynamics within the UAE.
Previous Experience in Market Research
Before joining CARMA, Asmaa Amin worked as a Senior Market Research Analyst at SixthFactor Consulting for six months in 2016 to 2017. Prior to that, she served as a Senior Research Executive - Qualitative at Feedback Middle East for one year from 2013 to 2014 in Nasr City, Cairo, Egypt. These roles provided her with diverse experiences in market research, enhancing her analytical skills and understanding of consumer behavior.
Education and Expertise
Asmaa Amin holds a B.Sc. in Management Information Systems from the Modern Academy of Computer Science and Management Technology. She also achieved a Marketing Diploma from Helwan University Cairo, where she studied from 2007 to 2009. Her educational background supports her expertise in market research, enabling her to effectively analyze data and provide insights into consumer behavior and marketing strategies.
Freelance Market Research Projects
In addition to her role at CARMA, Asmaa Amin works as a freelance Senior Market Researcher. She conducts various primary and secondary research projects that focus on consumer behavior, brand awareness, and marketing campaigns. This freelance work allows her to apply her extensive experience in marketing research and further develop her analytical skills.
Professional Skills and Attributes
Asmaa Amin possesses over 13 years of experience in marketing research, demonstrating strong analytical skills in both quantitative and qualitative data analysis. She excels in effective planning and is recognized as a self-starter who thrives under pressure. Her management skills include fostering a positive team spirit and facilitating knowledge exchange, which contribute to achieving results aligned with project outcomes.