Blythe Irwin
About Blythe Irwin
Blythe Irwin is a Spanish Media Analyst with extensive experience in media monitoring and analysis. She currently serves as Sources Director at MIREMS Ltd. in Toronto and has a strong academic background in Translation Studies and Spanish.
Work at Carma
Blythe Irwin has been employed at Carma as a Spanish Media Analyst since 2008. With over 16 years of experience in this role, she focuses on media monitoring and analysis, leveraging her linguistic skills to provide insights into Spanish-language media. Her tenure at Carma has allowed her to develop a deep understanding of the media landscape and contribute to the company's objectives in this area.
Current Role at MIREMS Ltd.
Since 2015, Blythe Irwin has served as the Sources Director at MIREMS Ltd. in the Toronto, Canada Area. In this capacity, she manages a team of over 50 multilingual consultants, overseeing media monitoring and analysis services. Her responsibilities include coordinating sales and marketing outreach efforts, particularly focusing on ethnic media. This role highlights her leadership skills and her commitment to enhancing media analysis capabilities.
Education and Expertise
Blythe Irwin holds a Master of Arts (MA) in Translation Studies from the University of Portsmouth, where she studied from 2014 to 2016. She also earned a Bachelor of Arts (BA) in Spanish from The University of British Columbia, studying from 2001 to 2005. Her academic background, combined with her specialization in Spanish, equips her with strong linguistic abilities and research skills essential for her roles in media analysis.
Previous Experience at BrightWire Inc.
Before her current positions, Blythe Irwin worked as a Spanish Media Analyst at BrightWire Inc. in New York City for one month in 2011. This role contributed to her experience in media analysis and provided her with insights into the fast-paced media environment.
Language Skills and Study Programs
Blythe Irwin has participated in study programs in Spain, Costa Rica, and Mexico to enhance her Spanish language skills. These experiences have contributed to her proficiency in Spanish, which is a key asset in her roles within media monitoring and analysis.