Catarina Figueiredo
About Catarina Figueiredo
Catarina Figueiredo serves as the Head of Media Analysis at CARMA, having transitioned to the role following her long tenure at Manchete. She holds a degree in Advertising and Marketing from Escola Superior de Comunicação Social and has experience in research and analysis within the media sector.
Current Role at Carma
Catarina Figueiredo serves as the Head of Media Analysis at Carma. She has held this position since 2021, following the acquisition of Manchete by Carma. In her role, she oversees media analysis operations, focusing on providing insights and strategic recommendations based on media data. Her experience in the field contributes to the effectiveness of Carma's media strategies.
Previous Experience at Manchete
Before joining Carma, Catarina worked at Manchete for 19 years, where she held the position of Research & Analysis Manager. During her tenure from 2002 to 2021 in Lisboa, Portugal, she was responsible for conducting in-depth media research and analysis, which informed decision-making processes within the organization. Her long-standing experience at Manchete laid a strong foundation for her current role.
Education and Academic Background
Catarina studied at Escola Superior de Comunicação Social from 1997 to 2001, where she earned a Licenciatura pré-Bolonha in Publicidade e Marketing. This four-year program equipped her with essential knowledge and skills in communication and marketing, which she has applied throughout her career in media analysis.
Professional Internship at Ogilvy & Mather
Catarina completed a professional internship at Ogilvy & Mather Portugal, where she worked as an Advertising Account. This experience provided her with practical insights into advertising and account management, further enhancing her expertise in media and communications.