Divika J.
About Divika J.
Divika J. serves as the Head of Marketing for Asia at CARMA, where she has been employed since 2023. With a diverse background in marketing and communications across various sectors, she has held multiple roles in notable companies, including Bud Communications and J. Walter Thompson Worldwide.
Current Role at CARMA
Divika J. serves as the Head of Marketing for Asia at CARMA, a position she has held since 2023. In this role, she oversees marketing strategies and initiatives across the Asian market. Her responsibilities include leading marketing campaigns and managing the marketing team to enhance brand visibility and engagement in the region.
Previous Experience at CARMA
Before her current position, Divika worked at CARMA as the Regional Marketing Manager from 2022 to 2023. During her tenure, she focused on regional marketing strategies and contributed to the company's growth in the Asia-Pacific market.
Professional Background in Marketing
Divika has extensive experience in marketing and communications, having worked in various roles since 2015. She held positions at Bud Communications, where she progressed from Account Executive to Account Manager. Additionally, she served as a Senior Associate in Corporate Communications at Shopee and completed internships at J. Walter Thompson Worldwide and Edelman.
Education and Qualifications
Divika holds a Bachelor's Degree in Marketing with a Minor in Communications (Honors) from the Singapore University of Social Sciences, completed in 2018. She also achieved a Mini MBA in Marketing from the Marketing Week Mini MBA with Mark Ritson in 2023. Her academic background includes A Level studies in Economics, Mathematics, Chemistry, and Physics at Tampines Junior College.
Industry Involvement and Initiatives
Divika runs CARMA's interview series 'What Matters in PR', which addresses challenges and opportunities within the public relations industry. Her work reflects her strong writing skills and her curiosity about aligning business operations with customer needs. She possesses cultural sensitivity and adapts her working style to meet diverse market expectations.