Orla Graham
About Orla Graham
Orla Graham is an Account Director at Carma in Dubai, with a background in media analysis and insights. She has previously held positions at Gorkana and PwC, and co-authored the book 'Communicating Causes.'
Work at Carma
Orla Graham has served as an Account Director at Carma since 2019. In this role, she focuses on developing insights programs that align with business objectives and emphasize behavioral outcomes. Her work involves engaging with diverse media environments across various sectors, including non-profit, consumer, government, pharma, and beauty. Orla's expertise in brand identity and audience engagement contributes to her effectiveness in navigating changing communications markets.
Previous Experience at Gorkana
Orla Graham worked at Gorkana from 2013 to 2019, holding two key positions. Initially, she served as an Account Manager for three years in London, where she managed client accounts and developed strategies for media analysis. Following this role, she advanced to Senior Client Insights Manager, where she continued for another three years, focusing on client insights and enhancing service delivery.
Background in Market Research
Before her tenure at Gorkana, Orla Graham worked as a Market Researcher at PwC from 2003 to 2006 in New York. This role provided her with foundational experience in market analysis and research methodologies, which she later applied in her subsequent positions in media and insights management.
Education and Expertise
Orla Graham holds a Master's degree in Media Studies from Ulster University, which she completed from 2003 to 2005. She also earned a Bachelor's degree in Media Studies and English from the same institution between 2000 and 2003. Additionally, she studied Business Management at Ulster University in 2011. Her educational background supports her specialization in designing insights programs and understanding media dynamics.
Publications and Professional Memberships
Orla Graham co-authored the book 'Communicating Causes,' published by Routledge in 2018. This publication reflects her knowledge and insights in the field of communication. She is also a member of the AMEC Young Leaders Group, where she advocates for innovative practices and standards in media analysis.