Aakash Kumar Gupta
About Aakash Kumar Gupta
Aakash Kumar Gupta serves as the Regional Head of Performance Marketing at CARRO, where he has worked since 2022. He has extensive experience in performance marketing, having held various positions in notable companies such as IPG Mediabrands, Havas, and Adobe.
Work at Carro
Aakash Kumar Gupta holds the position of Regional Head of Performance Marketing at Carro since 2022. In this role, he oversees performance marketing initiatives across various regions, including Singapore, Thailand, Indonesia, and Taiwan. His responsibilities include collaborating with cross-functional teams, which consist of creative, data science, and finance departments, to enhance performance marketing strategies. Gupta's focus on audience segmentation and digital media strategies aims to optimize the impact of marketing campaigns.
Previous Experience in Performance Marketing
Before joining Carro, Aakash Kumar Gupta worked at Invictus Blue as Head of Digital Performance from 2019 to 2022. He also served as Associate Director - Digital at Havas for 11 months in 2018 to 2019. Prior to these roles, he was a Manager - Performance Marketing at IPG Mediabrands from 2016 to 2018. His extensive experience in performance marketing spans multiple organizations and roles, contributing to his expertise in the field.
Education and Expertise
Aakash Kumar Gupta studied at the Indian Institute of Mass Communication, where he earned a PG Diploma in Advertising and Public Relations from 2012 to 2013. He also holds a Bachelor of Science (B.Sc.) degree in Biology/Biological Sciences from Hans Raj College, completed from 2008 to 2011. His educational background provides a foundation for his expertise in performance marketing and digital strategies.
Career Background
Aakash Kumar Gupta began his career as an Account Executive - Digital at Weber Shandwick in 2013. He then transitioned to Adobe as a Consultant - Ad Cloud from 2014 to 2016. His career has been primarily based in Kuala Lumpur, Malaysia, where he has taken on various roles in performance marketing and digital strategy, building a strong professional network and skill set in the industry.