Annie Furlong
About Annie Furlong
Annie Furlong serves as the Vice President of Engagement (B2C) Marketing at Carrum Health and has over 15 years of experience in marketing and people management within the healthtech and employer benefits sectors.
Current Role at Carrum Health
Annie Furlong serves as the Vice President of Engagement (B2C) Marketing at Carrum Health. She has held this position since 2023 and operates remotely. In her role, she oversees the full member marketing funnel, focusing on both B2B2C and B2C strategies. Her responsibilities include shaping customer experiences and leading marketing initiatives to enhance member engagement.
Professional Experience
Annie Furlong has over 15 years of experience in marketing and people management, primarily within the healthtech and employer benefits sectors. Prior to her current role at Carrum Health, she worked at Cleo as Director and Head of Member Marketing from 2021 to 2022, and later as Senior Director and Head of Marketing from 2022 to 2023. Her earlier roles include positions at Guild Education, AdvaMed, and The Advisory Board Company, where she held various leadership and strategic roles.
Education and Expertise
Annie Furlong earned a Master of Science in Organizational Leadership with a concentration in Strategic Innovation and Change from the University of Denver. She also holds a Bachelor of Arts in Biology with a concentration in neuroscience and a minor in Business from Colby College. Her educational background supports her expertise in business strategy, process improvement, and customer experience design.
Memberships and Mentorship
Annie is an active member of the CMO Alliance since 2023 and serves as a Customer Advisory Board Member for the Revenue Marketing Alliance. Additionally, she contributes as a mentor at GrowthMentor, where she shares her knowledge and experience in marketing and business strategy. These roles reflect her commitment to professional development and community engagement.
Personal Interests
Annie Furlong enjoys outdoor activities that Colorado offers, particularly downhill and cross-country skiing. She balances her professional life with family commitments as a parent to two young daughters. Her personal interests contribute to her well-rounded perspective on work-life balance and team leadership.