Carla Holleran
About Carla Holleran
Carla Holleran is the Director of Marketing Automation at Carrum Health, where she has worked since 2021. She has extensive experience in email marketing and automation, having held various roles at companies including ZINIO, BeenVerified.com, and eHarmony.com.
Current Role at Carrum Health
Carla Holleran serves as the Director of Marketing Automation at Carrum Health, a position she has held since 2021. In this role, she focuses on enhancing marketing strategies through automation, aiming to improve customer engagement and streamline marketing processes. Her experience in marketing automation contributes to the company's efforts in delivering effective healthcare solutions.
Previous Experience in Marketing
Before joining Carrum Health, Carla held several marketing positions. She worked at ZINIO as the Director of Email and CRM from 2016 to 2021, where she managed email marketing strategies. Prior to that, she served as a Senior Manager of Email Marketing at MyLife.com in 2014 and as an Email Marketer at BeenVerified.com in 2015. Her diverse background in email marketing and CRM has equipped her with valuable skills in customer relationship management.
Educational Background
Carla Holleran earned a Bachelor of Arts degree in Sociology and Latin American Studies from Wellesley College, where she studied from 2002 to 2006. In addition to her undergraduate education, she pursued Front-End Web Development at General Assembly, completing her studies in 2013. This educational foundation supports her expertise in marketing and technology.
Early Career Development
Carla began her career with various internships and entry-level positions. She worked as a Designer at Betsy Knapp Instructional Technology Internship in 2004 and later interned at Global Business Network in 2005. Additionally, she held positions at Great Place to Work Institute, Inc. as Project Coordinator and Marketing and Communications Associate from 2007 to 2011. These early experiences provided her with a solid foundation in marketing and communications.