Edwin Susanto
About Edwin Susanto
Edwin Susanto is a Creative Director and Head of Creative Services at Carrum Health, with extensive experience in design and marketing across various platforms. He has worked in the San Francisco Bay Area for over 17 years, providing creative direction and developing scalable design solutions.
Work at Carrum Health
Edwin Susanto serves as the Creative Director and Head of Creative Services at Carrum Health, a position he has held since 2021. In this role, he has provided creative direction for Cancer Care launches and established partner marketing standards. He led the redesign of Carrum Health's brand identity to align with a new business strategy and company culture. Additionally, he designed the company's highest-performing landing page, contributing to enhanced user engagement and conversion rates.
Previous Experience in Design and Marketing
Prior to his role at Carrum Health, Edwin Susanto worked at WANdisco as the Director of Design, Brand and Marketing from 2018 to 2020. He also held the position of Brand Design Consultant at Totango for nine months in 2022 to 2023. His experience includes a seven-year tenure at Datameer as a Senior Visual Designer and Brand Manager, where he contributed to brand development and visual communication strategies.
Education and Expertise
Edwin Susanto studied at the Academy of Art University, where he earned a Bachelor of Fine Arts (BFA) in Graphic Design from 1996 to 2000. His educational background provides a strong foundation for his extensive career in creative direction and design. He has developed scalable design solutions across multiple platforms, including web, print, and social media, showcasing his versatility and expertise in the field.
Collaborative Projects and Achievements
Throughout his career, Edwin has collaborated with Growth Marketing teams to create digital content that significantly improved performance metrics, achieving enhancements of 2x to 4x. He has partnered with marketing leadership to refine creative processes and project management, leading to increased efficiency in project execution. His work at various design firms, including Arami Design, has equipped him with a diverse skill set in both graphic design and brand management.
Career Progression in Design
Edwin Susanto's career in design began at Arami Design, where he worked as a Graphic Designer from 2000 to 2004. He progressed to roles such as Art Director and Design Lead from 2007 to 2011, and later as a Senior Graphic Designer until 2007. His experience spans various design disciplines and leadership roles, demonstrating a consistent trajectory of professional growth in the creative industry.