Heather Appleman
About Heather Appleman
Heather Appleman serves as the Director of Demand Generation at Carrum Health, where she has worked since 2023. With a background in marketing and sales, she has developed innovative strategies to bridge the gap between these functions across various industries.
Current Role at Carrum Health
Heather Appleman serves as the Director of Demand Generation at Carrum Health, a position she has held since 2023. In this role, she focuses on developing and implementing demand generation strategies to enhance the company's market presence. Prior to her current title, she worked as the Associate Director of Demand Generation at Carrum Health for two years, starting in 2022. Her work is based in Chicago, Illinois.
Professional Experience
Heather Appleman has a diverse professional background in marketing and sales. She began her career at Extend-A-Care for Kids, Inc. as a Center Supervisor from 2009 to 2011. She then transitioned to crowdspring, where she worked as a Customer Service and Sales Representative from 2012 to 2015. At Acquirent, she held multiple roles, including Media & Marketing Coordinator, Senior Sales Executive, and Senior Marketing Manager from 2015 to 2020. She also served as the Director of Digital Marketing at CURION from 2020 to 2021.
Education and Expertise
Heather Appleman earned her Bachelor of Arts (B.A.) in Television Writing & Production from Columbia College Chicago, where she studied from 2011 to 2014. Her educational background complements her expertise in bridging the gap between marketing and sales through innovative strategies. She has experience aligning marketing, sales, and media strategies across various industries, including education, healthcare, and technology.
Achievements in Marketing
During her tenure at Acquirent, Heather Appleman successfully built the Senior Marketing Manager position from the ground up by identifying a need within the organization. She oversaw the internal marketing departments for Acquirent and its subsidiary, LeadJen. Additionally, she developed a multi-functional team that produced a content library of over 250 videos, demonstrating her capability in content creation and team leadership.